The fire crackling and popping, the quiet sounds of a paintbrush stroke, the clicking of string being wound around a custom bucktail lure… there’s something about Kevin McGill’s studio and his passion for the outdoors that creates a yearning for a simpler time and place, away from the distractions and pace of our modern lives.

Color pops from lures hanging from the walls, a watercolor of a fishing scene nearly finished on the desk, and that warm, friendly fire in the fireplace.

This is PrymeTyme. It’s what you’ve been missing all these years. And it’s meant to be shared with a friend.